这项名为‘Wild Health摇滚音乐’ 只在香港举行 , 直到3月底。本地乐队‘Mr’為這项活动特地寫了‘黑色狂迷’這首歌。Mr充满男子气的原创音乐风格为黑色包装的可口可乐Zero带来又酷又完美演译。
网上的宣传包括幕后花絮,音乐视频和互动游戏。歌迷可以透过互动游戏赢取音乐会门票,限量版光碟,环保袋及可口可乐优惠券。
Credits:
Project Zero Wild Health Rock Music Campaign
Client Coca-Cola China Limited
Creative agency McCann-Erickson Guangming
Chief creative officer Spencer Wong
Creative director Franky Hui
Art directors Q.leg, Max Fung
Copywriters Law Chi Hang, Spring Liu
Agency Producer Joey Ho
Media agency Universal McCann
Production company Touches
Exposure Television, print, radio, online, guerilla marketing, in-store
如欲免费收看Campaign媒介电子新闻,请即按此登记。
网上的宣传包括幕后花絮,音乐视频和互动游戏。歌迷可以透过互动游戏赢取音乐会门票,限量版光碟,环保袋及可口可乐优惠券。
Credits:
Project Zero Wild Health Rock Music Campaign
Client Coca-Cola China Limited
Creative agency McCann-Erickson Guangming
Chief creative officer Spencer Wong
Creative director Franky Hui
Art directors Q.leg, Max Fung
Copywriters Law Chi Hang, Spring Liu
Agency Producer Joey Ho
Media agency Universal McCann
Production company Touches
Exposure Television, print, radio, online, guerilla marketing, in-store
如欲免费收看Campaign媒介电子新闻,请即按此登记。